GOOG_10 - Google Analytics Essentials

?This course is designed for web administrators, marketing professionals, sales professionals, and executives with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for a variety of reasons, including website performance improvement, increasing customer reach, and increasing sales.

Student Testimonials

Instructor did a great job, from experience this subject can be a bit dry to teach but he was able to keep it very engaging and made it much easier to focus. Student
Excellent presentation skills, subject matter knowledge, and command of the environment. Student
Instructor was outstanding. Knowledgeable, presented well, and class timing was perfect. Student

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Prerequisites


For best success in this course, you should have the basic ability to access and use a web browser, as well as general-purpose office productivity software (such as Microsoft® Office or Google Docs). You should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.

Detailed Class Syllabus


Lesson 1: Implementing Google Analytics


Topic A: Overview of Google Analytics
Topic B: Create a Google Analytics Account
Topic C: Tag Your Pages

Lesson 2: Managing Google Analytics Accounts


Topic A: Configure Google Analytics Settings
Topic B: Manage Multiple Accounts, Views, and Web Properties

Lesson 3: Configuring Goals, Funnels, and Filters


Topic A: Configure Goals
Topic B: Configure Funnels
Topic C: Configure Filters

Lesson 4: Reviewing and Configuring Dashboards and Alerts


Topic A: Review Real-Time Reports
Topic B: Review Your Default Dashboard
Topic C: Organize and Configure Dashboards
Topic D: Configure Intelligence Alerts

Lesson 5: Analyzing Data with Audience and Traffic Reports


Topic A: Analyze Data with Audience Reports
Topic B: Analyze Data with Traffic Sources Reports

Lesson 6: Analyzing Data with Content and Conversion Reports


Topic A: Analyze Data with Content Reports
Topic B: Analyze Data with Conversion Reports