Search Engine Optimization (SEO) is a critical step in the development of any new web site and its ongoing administration and maintenance. Good SEO planning and practices will affect your business’s online visibility. Getting your business’s web site listed on the Google and Bing search results pages can increase traffic to your site resulting in more customers.
Instructor did a great job, from experience this subject can be a bit dry to teach but he was able to keep it very engaging and made it much easier to focus.
Excellent presentation skills, subject matter knowledge, and command of the environment.
Instructor was outstanding. Knowledgeable, presented well, and class timing was perfect.
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Students should be familiar with using personal computers with a mouse and keyboard and possess basic typing skills. Students should be comfortable accessing information on the computer. Students should have a basic understanding of the web and how to use a web browser such as Chrome.
Detailed Class Syllabus
Introduction to SEO
How search engines work
Components of a SERP
Google search algorithm updates
Setting your business and SEO objectives
What is a keyword?
Long-tail and short-tail keywords
Tools used in keyword research
Structuring page elements
Optimizing page content