STND_SEO - Intro to SEO Optimization

Search Engine Optimization (SEO) is a critical step in the development of any new web site and its ongoing administration and maintenance. Good SEO planning and practices will affect your business’s online visibility. Getting your business’s web site listed on the Google and Bing search results pages can increase traffic to your site resulting in more customers.

Student Testimonials

Instructor did a great job, from experience this subject can be a bit dry to teach but he was able to keep it very engaging and made it much easier to focus. Student
Excellent presentation skills, subject matter knowledge, and command of the environment. Student
Instructor was outstanding. Knowledgeable, presented well, and class timing was perfect. Student

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Students should be familiar with using personal computers with a mouse and keyboard and possess basic typing skills. Students should be comfortable accessing information on the computer. Students should have a basic understanding of the web and how to use a web browser such as Chrome.

Detailed Class Syllabus

Introduction to SEO

SEO defined
How search engines work
Components of a SERP
Google search algorithm updates
Setting your business and SEO objectives


What is a keyword?
Long-tail and short-tail keywords
Keyword research
Tools used in keyword research

On-page SEO

Structuring page elements
Optimizing page content

Off-page SEO

Link building
Social media