In this course, students will create a Google Analytics account, create multiple web properties, & tag website pages with code. Students will then create multiple views for collecting & analyzing data, and create filters & funnels for your views.
Upon successful completion of this course, you will be able to implement Google Analytics and perform analysis using standard reports. You will: Implement Google Analytics. Manage Google Analytics accounts. Configure goals, funnels, and filters. Configure monitoring and alerting. Analyze website traffic. Analyze behavior and conversion
Who Should Attend?
This course is designed for users who wish to analyze website traffic or online advertising campaigns for a variety of reasons, including increasing customer reach and increasing conversions. In this course, you will learn how to set up and use Google Analytics and standard Google Analytics reports.
Instructor did a great job, from experience this subject can be a bit dry to teach but he was able to keep it very engaging and made it much easier to focus.
Excellent presentation skills, subject matter knowledge, and command of the environment.
Instructor was outstanding. Knowledgeable, presented well, and class timing was perfect.
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For best success in this course, you should have the basic ability to access and use a web browser, as well as general-purpose office productivity software (such as Microsoft® Office or Google Docs). You should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.
Detailed Class Syllabus
Lesson 1: Implementing Google Analytics
Topic A: Overview of Google Analytics
Topic B: Create a Google Analytics Account
Topic C: Tag Your Pages
Lesson 2: Managing Google Analytics Accounts
Topic A: Configure Google Analytics Settings
Topic B: Manage Multiple Accounts, Views, and Web Properties
Lesson 3: Configuring Goals, Funnels, and Filters
Topic A: Configure Goals
Topic B: Configure Funnels
Topic C: Configure Filters
Lesson 4: Monitoring and Alerting
Topic A: Monitor Real-Time Reports
Topic B: Manage Dashboards
Topic C: Manage Intelligence Alerts and Reports
Lesson 5: Analyzing Website Traffic
Topic A: Analyze Data with Audience Reports
Topic B: Analyze Data with Traffic Sources Reports
Lesson 6: Analyzing Behavior and Conversions
Topic A: Analyze Data with Behavior Reports
Topic B: Analyze Data with Conversion Reports