APGOOGLEADS - Google Ads™: Foundation (Formerly Google AdWords™)

In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular search engine advertising tool and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you'll create a Google AdWords account and an AdWords campaign. You'll create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You'll refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets.

Student Testimonials

Instructor did a great job, from experience this subject can be a bit dry to teach but he was able to keep it very engaging and made it much easier to focus. Student
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Instructor was outstanding. Knowledgeable, presented well, and class timing was perfect. Student

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Prerequisites


To ensure your success in this course, you should have experience with using a web browser and productivity software (such as Microsoft Office or Google Docs). You can obtain this level of skill and knowledge by taking the following Logical Operations courses:
  • Using Microsoft® Windows® 10
  • Any or all of the courses in the Microsoft® 2010, 2013, or 2016 curriculum

Detailed Class Syllabus


Lesson 1: Creating a Google AdWords Account


Topic A: Create and Navigate the Google AdWords Account Structure
Topic B: Configure and Manage Account Alerts, Announcements, and Notifications

Lesson 2: Creating Ad Campaigns


Topic A: Plan an AdWords Campaign
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Create and Configure Ad Groups, Ads, and Keywords

Lesson 3: Optimizing Keywords


Topic A: Select Keywords in AdWords
Topic B: Research Keywords with the Google Keyword Planner
Topic C: Research Keywords Online
Topic D: Configure Ad Groups and Keywords

Lesson 4: Writing Ads in Google AdWords


Topic A: Review Google Ad Policies
Topic B: Write High-Quality AdWords Ads

Lesson 5: Analyzing and Reporting Campaign Performance


Topic A: Review Your Campaign and Adjust Settings
Topic B: Analyze and Optimize Ads
Topic C: Create Reports in AdWords

Lesson 6: Managing Bidding and Budgets


Topic A: Set and Manage Bids
Topic B: Set and Manage Budgets