Every business and organization has an online presence. It may be a single website or multiple websites, mobile applications, or any combination. However your organization presents itself on the web, and through its applications vital to its success, knowing how people and customers interact with your websites and mobile applications can provide insights into how well the messages, pages, and other content is received. By monitoring, tracking, and analyzing how visitors interact with your website and apps, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics™ is a robust analytics suite that is integrated with Google's data and other application service offerings such as AdWords™ and AdSense™.
Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Finally, you will perform more in-depth analysis of website data by using Google Analytics reports.
Instructor did a great job, from experience this subject can be a bit dry to teach but he was able to keep it very engaging and made it much easier to focus.
Excellent presentation skills, subject matter knowledge, and command of the environment.
Instructor was outstanding. Knowledgeable, presented well, and class timing was perfect.
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To ensure your success in this course, you should have experience with using a web browser and productivity software (Microsoft® Office or Google Docs™). You can obtain this level of skills and knowledge by taking any of the following Logical Operations courses:
- Using Microsoft® Windows® 10 , Using Microsoft® Windows® 8, or Microsoft® Windows® 8 Transition from Windows® 7
- Any or all of the courses in the Microsoft® 2010, 2013, or 2016 curriculum
Detailed Class Syllabus
Lesson 1: Implementing Google Analytics
Topic A: Overview of Google Analytics
Topic B: Create a Google Analytics Account
Topic C: Tag Your Pages
Lesson 2: Configuring Google Analytics
Topic A: Configure Google Analytics Settings
Topic B: Configure Accounts, Properties, and Views
Lesson 3: Configuring Goals, Funnels, and Filters
Topic A: Configure Goals
Topic B: Configure Funnels
Topic C: Configure Filters
Lesson 4: Configuring Monitoring and Alerting
Topic A: Monitor Real-Time Reports
Topic B: Manage Dashboards
Topic C: Manage Custom Alerts
Lesson 5: Analyzing Website Traffic
Topic A: Analyze Web Traffic with Audience Reports
Topic B: Analyze Web Traffic with Acquisition Reports
Lesson 6: Analyzing Behavior and Conversions
Topic A: Analyze Data with Behavior Reports
Topic B: Analyze Data with Conversion Reports
Topic C: Create Reports with Google Data Studio