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BSEBW - Effective Business Writing

Though businesses increasingly rely on technology, technological skills alone do not guarantee success in the workplace. You must still develop your ideas, express them clearly, and persuade others of their viability. This course offers effective strategies to sharpen your writing skills by structuring your ideas logically, exercising diplomacy in letters and reports, and shaping your arguments.

In contemporary business environments, information overload makes it necessary for you to communicate clearly and concisely. Trying to make sense of a disorganized email message can be frustrating given the number of emails you have to answer daily. By analyzing your audience, organizing your writing, and employing effective persuasive techniques, your writing will make an impact.

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Prerequisites


To ensure your success, we recommend you have some level of work experience in any of a variety of organizational settings, and general end-user computer and Internet skills. You may wish to take the following Logical Operation courses or have equivalent knowledge:
  • Grammar Essentials (Second Edition)
  • Microsoft® Office Word 2016: Part 1 (Desktop/Office 365™)
  • Microsoft® Office Outlook® 2016: Part 1 (Desktop/Office365™)

Detailed Class Syllabus


Lesson 1: Writing Effective Business Communication


Topic A: Write Strong Sentences
Topic B: Organize Your Content
Topic C: Analyze Your Audience

Lesson 2: Writing Email and Other Electronic Communication


Topic A: Write an Email
Topic B: Write Instant Messages and Text Messages

Lesson 3: Writing Common Business Documents


Topic A: Write an Internal Announcement
Topic B: Write a Routine Request
Topic C: Write a Response to Routine Requests
Topic D: Write a Complaint
Topic E: Write a Positive Response to Customer Complaints
Topic F: Write Bad-News Messages

Lesson 4: Writing a Business Letter


Topic A: Write a Business Letter
Topic B: Write a Thank-You Letter

Lesson 5: Writing Business Proposals


Topic A: Persuade Your Audience
Topic B: Write an Executive Summary
Topic C: Use Visuals